Webshop relaunch for a sustainable Swiss retailer with BigCommerce and SAP integration
Challenge:
This sustainable Swiss retailer had a clear mission: to offer cleaning products that were produced in an environmentally friendly and sustainable way. Despite this noble goal, the company's webshop faced several challenges. The outdated technology platform hindered the scalability and performance of the webshop. It also lacked seamless integration with the internal SAP system, resulting in inefficient processes and manual data entry. The client decided to call on the expertise of OM3 Marketing GmbH to carry out a web shop redesign and technology platform modernisation.
Solution approach:
OM3 Marketing GmbH developed a comprehensive solution approach to address the client's challenges. The focus was on redesigning the webshop and modernising the technology platform using BigCommerce. The advantages of BigCommerce were clear:
1. Scalability and performance:
BigCommerce is a powerful e-commerce platform that allowed the retailer to manage growth without compromising on speed or stability.
2. Extensive Features:
The platform offers a wide range of e-commerce features, including product management, marketing tools, payment processing and more, which increased efficiency and improved the shopping experience for customers.
3. Responsive Design:
OM3 Marketing GmbH implemented a responsive design that ensured the web shop was displayed optimally on all devices and screen sizes. This helped to optimise the user experience.
In addition, OM3 Marketing GmbH carried out the integration of SAP into the webshop. The benefits of this integration were:
1. real-time data update:
The integration enabled seamless real-time synchronisation between the web shop and the internal SAP system. This eliminated manual data entry and minimised errors.
2. Stock management:
The web shop was able to pull current stock levels, product information and pricing data from SAP. This resulted in a more accurate display of product data on the website and prevented overselling or incorrect pricing.
3. Efficient order processing:
The integration enabled more efficient order processing as orders were transferred directly into the SAP system. This sped up the entire process and increased customer satisfaction.
Results:
The website redesign and the integration of BigCommerce and SAP by OM3 Marketing GmbH led to impressive results for the sustainable Swiss retailer:
1. increase in sales:
The web shop was now powerful and able to handle a higher number of customers and orders, resulting in a significant increase in sales.
2. Efficient operations:
The integration with SAP eliminated manual data entry and led to more efficient internal processes. This enabled the company to save time and resources.
3. customer loyalty:
The improvements in the web shop, including responsive design and faster loading times, led to an improved user experience that strengthened customer loyalty.
4. More accurate product information:
Thanks to the integration with SAP, product information and prices were always up to date, resulting in fewer errors and happier customers.
Conclusion:
The collaboration between the sustainable Swiss retailer and OM3 Marketing GmbH on the web shop redesign and the integration of BigCommerce and SAP was a complete success. The modernised technology platform, the appealing design and the seamless integration led to a significant increase in sales and more efficient business operations. The webshop was able to successfully achieve its goal of making sustainable products accessible to a wider audience.