Infinigate, Value Added Distributor for IT Security

Infinigate, Value Added Distributor for IT Security

Infinigate - Value Added Distributor for IT Security

The Infinigate Group employs about 500 people in 11 European countries (Germany, Austria, Switzerland, UK, France, Netherlands, Belgium, Sweden, Norway, Denmark and Finland) with own subsidiaries. Infinigate thus covers more than 80% of the Western European cyber security market potential and has established itself as the leading value-added distributor for cyber security in Europe.

Infinigate and OM3

Infinigate supports its partners and their products with online marketing measures. The aim is to present the added value of the software products and services and to initiate contact between partners and corporate customers. OM3 was engaged to promote a partner's products through a social media campaign.

OM3's approach

The partner wanted to use online marketing measures to increase visibility and thus get in touch with prospective customers. OM3 created a landing page presenting the offer. In addition, the topics PKI and HMS as a Service were presented to interested companies in a webinar. om3 carried out an advertising campaign with Google Ads and LinkedIn in combination with a branding campaign. om3 designed and managed the campaign with the associated creatives.

The added value of OM3

The webinar was very successful. The partner company was able to get in touch with potential new customers.

Ms Franziska Gaitzsch, Head of Marketing, Infinigate (Schweiz) AG: "I was very satisfied with OM3's services. The overall concept of OM3 was convincing"