Your website is a virtual sales representative working for you around the clock and your online store is open all the time. Interested parties can obtain information and contact you at any time. You can automatically build up a contact list and keep your customers up to date with regular newsletters. A good foundation, then, but how do potential new customers find you?
Spending on online advertising is over 300 billion US dollars worldwide. And the trend is upward. It's not without reason that Google and Facebook have risen to become the largest corporations in the world. But why should your company get involved with them?
The first port of call to find a product or service is often the search engine. Google in particular is of course known worldwide. A placement on the first results page is very competitive, since most prospective customers do not want to search much further. For smaller companies it is almost impossible to prevail and be listed here.
The ranking can be improved by many factors with the help of Search Engine Optimization (SEO). To be listed at the top, however, remains a dream for many. Or is it?
Because Google lets everyone stand times at the top, if one is ready to pay something. These Google ads can be created by companies for specific target groups, these get temporarily displayed your offers.
But how much does it cost and how many potential customers can be reached?
For example, if you want to sell shoes in the DACH region, you can simulate a campaign and come up with the following numbers:
Term "buy shoes" Daily budget: 20€ Forecast for one month clicks: 300 Impressions: 13000
This forecast means your ad will be presented about 13000 times and an estimated 300 prospects will visit your website. Depending on the industry and search term, these numbers can vary greatly. You can set your own budget. The bigger the budget, the bigger the reach.
In addition to Google, you can also advertise your target group on social media. Here, with almost 4 billion users, there is a huge potential. In the B2C area, Facebook and Instagram are ideal. For B2B rather LinkedIn and Xing, because advertising campaigns can also be carried out there. For SMEs it is enormously important to be present on the right channels, but there is not always time to implement a holistic online marketing strategy. Feel free to contact us to discuss your options.